DAILY LEDES

Is the national perspective of McDaniel changing?

Sam R. Hall
The Clarion-Ledger
Supporters of second-term state Sen. Chris McDaniel, R-Ellisville, hoist campaign signs as he announces his candidacy for the U.S. Senate in 2014, during a rally at the Jones County Courthouse in Ellisville on Oct. 17, 2013. His decision to run will likely pit him against longtime incumbent Republican U.S. Sen. Thad Cochran in the Republican primary.

For a while, Chris McDaniel was known to the national media as the most potent tea party-backed challenger in a GOP primary. He was called the candidate to watch by pundits and publications who specialize in political coverage.

Over the past couple of weeks, as more scrutiny has been given to his time as a talk radio host, national media coverage has not been as kind to McDaniel.

Now it seems quite possible that he may have lost his attraction to the national media. Look how Politico described McDaniel in a piece about former Senators who are backing incumbent U.S. Sen. Thad Cochran:

...a controversial former radio host who is backed by conservative groups like Senate Conservatives Fund and Club for Growth.

This might seem trivial, but it isn't. McDaniel is depending on the deep pockets of national groups and big-money donors from across the country to help offset Cochran's advantage in fundraising. For that, he needs good national press. Good free media — even when it's critical — is invaluable so long as they are talking about how credible of a candidate and potent of a threat he is.

However, when he starts being described as "a controversial former radio host," that doesn't help the fundraising too much.

Neither does winning Chris Cillizza's Worst Week in Washington award.

Back at home, it means little. But the more McDaniel is tainted by his past ramblings, the harder it will be for him to raise national money.